Helvetico Thin Bold & Co.
Fake Fittings
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Production, Art direction, Styling

Photographer : Quentin Aussant

Inspired by the aesthetic of fittings—a format that's gained significant traction in fashion and its alternative subcultures—this series adopts its core principles while pushing production values further. The creative freedom remains intact, but the way we capture and showcase boundary-pushing looks evolves. Each guest gets their own themes and styling, taken to the absolute extreme.

Helvetico Thin Bold
Fake Fittings
2026