Helvetico Thin Bold & Co.
New Era x NBA
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Production

Photographer : Alexandre Mouchet

Set against the rise of chic sportswear, this collaboration plays on contrast, staged in the annex of a Paris restaurant defined by its vintage, taxidermy-inspired aesthetic. Urban silhouettes are reinterpreted through autumnal tones and elevated styling, moving beyond their usual casual codes.

Views Studio
New Era x NBA
2022