Helvetico Thin Bold & Co.
Nike Air Max Week
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Production

Photographer : Axel Lamouillière

The Air Max 90 took center stage during Air Max Week 2022. Through Views Studio, four profiles from different backgrounds were cast to share their personal stories with the iconic air bubble. Each embraced the audiovisual format, bringing their narratives to life in the Paris locations that meant the most to them.

Views Studio
Nike Air Max Week
2022