Styling

Rad Cartier was the first artist to work with us on styling, back in 2022—before the agency even existed. Since the beginning of his career, he has cultivated a strong and distinctive visual language, at times pushing against the expectations of the French rap audience. By collaborating with emerging director Roso, the Orléans-born artist once again proved his instinct for spotting some of the most exciting creative talents of his generation, as seen in this beautiful video inspired by Michel Ocelot's Princes and Princesses.